Hoya Filters

Hoya Protector Filters

These are the ultimate in clear filters. It will not affect the color balance or performance of your lenses in the slightest. However, constant use will protect your valued lenses from expensive front element damage which could be caused by dirt, knocks or scratches.

Hoya UV Filters

They absorb the ultraviolet rays which often makes outdoor photographs hazy and indistinct. A muliti-purpose fine-weather filter for color as well as black and white films. Also serves as a permanent lens protector.

Hoya Circular Polariser Filters

Light rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camara lens. Circular Polarising filters have the same effect, but it is important that you choose the correct version for your camera. They allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colors to become more saturated and appear clearer, with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. Hoya's polarising filters do not affect the overall color balance of a shot.

Hoya Pro1D (Pro1 Digital) Filters

Digital Cameras Need Multicoated Filters Digital camera CCD or CMOS sensors are highly susceptible to reflections - this stray light can ruin your photographs! Don't risk your valuable photos by using bare-glass filters.

Now try a HOYA Digital Multi-Coated filter and see how the benefit of substantially reduced reflections can improve your image. Reduced internal reflections mean a clearer image with greater contrast:

Digital Multi-Coated

Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections

Black Almite Frame

Filters feature a black matte aluminum satin finish almite frame which reduces reflections

Black Rimmed Glass

These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge

Low Profile Frame

Ultra thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap.

Knurling Edge Frame

These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal

UV Protected Case

Filter cases are UV protected to further lengthen the life of filters.

Hoya HD Filter (coming soon)

WATERPROOF / SCRATCH & STAIN RESISTANT MULTI-COATING

Specialized coatings that are not just water-proof to repel water spots but also hardened to be scratch and stain resistant. Of course these coatings are from HOYA so they are greatly reduce reflections off the surface of the glass allowing you to capture more light in your photos.

HIGH TRANSPARENCY POLARIZING FILM

The polarizing film is the same as that used in the latest high definition LCD TV screens. It has 25% higher light transmission than standard polarizing film used in current photographic filters.